Super Bowl Ad – #GoodellMustGo

We worked with Revolution Messaging to put together this edgy Super Bowl ad, made for UltraViolet  and featured by Sports Illustrated, that will appear before the big game this weekend!

The ad, created by the progressive advocacy group Ultraviolet, includes a dramatic video of a uniformed football player tackling a woman without a helmet. The video notes that 55 domestic abuse cases in the NFL have gone unanswered under the leadership of league commissioner Roger Goodell, and it ends with the hashtag “#GOODELLMUSTGO.”

Huffington Post Article

Adweek.com Article

Big hand for our incredible DCSC team members who took the hard hits necessary to get the impact of this campaign across, Matt Bergevin and Kristen Pilgrim (who last worked together on the Greek God Play, “Across the River Styx”).

#goodellmustgo